Behaviour-change and social marketing expertise – without the agency overhead.
I help organisations create campaigns that shift attitudes, change behaviour, and improve lives.
Senior expertise. Practical partnership. Real-world impact.
What I do
I work with organisations to make strategy sharper, communication clearer, and impact stronger.
I specialise in:
- Behaviour-change and social marketing
- Campaign strategy, development, and evaluation
- Brand and communications strategy
- Multi-channel campaign development
- Copywriting and content
- Stakeholder engagement
Why work with me
End-to-end expertise
Strategy, creative, delivery, evaluation.
Client-side understanding
I know how organisations work and what you need.
Impact-driven
Every project is measured, not just delivered.
A true partner
Collaborative, responsive, and easy to work with.
Simplifying the complex
I translate messy, multi-layered problems into clear, actionable plans.
Steady under pressure
I navigate tight deadlines and tricky projects with ease.
Pragmatic approach
Grounded, realistic solutions that work in the real world, not just on paper.
Let’s work together
If you need strategic clarity, a campaign that cuts through, or communications support, I’d love to help.