Behaviour-change and social marketing expertise – without the agency overhead.
I help organisations create campaigns that shift attitudes, change behaviour, and improve lives.
Senior expertise. Practical partnership. Real-world impact.
What I do
I work with organisations to make strategy sharper, communication clearer, and impact stronger.
I specialise in:
- Behaviour-change and social marketing
- Campaign strategy, development, and evaluation
- Brand and communications strategy
- Multi-channel campaign development
- Copywriting and content
- Stakeholder engagement
Why work with me
End-to-end expertise – Strategy, creative, delivery, evaluation.
Client-side understanding – I know how organisations work and what you need.
Impact-driven – Every project is measured, not just delivered.
A true partner – Collaborative, responsive, and easy to work with.
Simplifying the complex – I translate messy, multi-layered problems into clear, actionable plans.
Steady under pressure – I navigate tight deadlines and tricky projects with ease.
Pragmatic approach – Grounded, realistic solutions that work in the real world, not just on paper.
Let’s work together
If you need strategic clarity, a campaign that cuts through, or communications support, I’d love to help.