I can help you plan, create, deliver, and measure campaigns with impact.
With more than two decades of global experience in marketing and communications, I’m passionate about using my skills to have a positive impact on people’s lives.
I have held senior strategic and leadership positions. I have delivered award-winning campaigns. I have created and transformed teams.
Now I’m leaning-in to life as a Mum and part-time consultant – helping teams like yours to plan, create, deliver, and measure work that works.
Think of this as an opportunity to bring in senior expertise, without having to recruit!
Career experience
I’ve been privileged to work across multiple and varied social issues, including sexual harm prevention, health promotion, workplace safety and road safety.
A few highlights:
- A localised campaign for South-East Monash Legal Service helped triple the number of clients seeking support for workplace sexual harassment claims.
- This Girl Can Victoria inspired over 340,000 women in Victoria to get active at home or in their neighbourhood. That’s approximately 1 in 6 Victorian women aged 18–65.
- LiveLighter achieved significant immediate cut-through, with 54% awareness after the first wave of advertising. It also increased physical activity intentions among the target audience of adults in Western Australia.
You can find more information on my LinkedIn profile.
What I can do
My particular passion and speciality is behaviour change/social marketing1 – the use of marketing tactics to deliver campaigns for social good.
I have experience across the breadth of marketing and communications, including:
- Strategy
- Branding
- Public relations
- Stakeholder relations
- Sponsorship and events
- Digital and social media
- Copywriting/editing
- Multi-channel campaign planning (including TV, radio, cinema, print, outdoor, digital and social channels).
I can help across your entire project life cycle, from strategy and planning, through development and implementation, and finally to monitoring and evaluation.
1 Social marketing ≠ equal social media marketing. Social marketing is the use of marketing tactics to deliver campaigns for the social good. It’s a fascinating combination of science and art – understanding why people behave the way they do and finding a creative way to influence change.
So, why me?
I see the big picture
I can provide support across the whole project pathway, not just creative or digital or social.
I’ve been in your shoes
My experience has always been client side, so I understand what you need. There’s no need to translate it into ‘agency-speak’.
I’ll get the job done
I’m used to navigating tight deadlines and complex projects. I can help you find a way through to get your project completed.
Client testimonial
– Cuong La, Manager Respectful Communities, La Trobe University
Huge thanks to Mel for her outstanding work on the Safe and Respected at La Trobe campaign!
Your professionalism, creativity, and dedication have truly shone through. We’re so fortunate to have had your expertise guiding this campaign, and I’m excited to see the positive impact it will have across our university and beyond. Thank you for making such a difference, Mel!
Let’s chat!
Drop me a line and let’s talk about your project and how I can help