Case Study: La Trobe University
Project
There is a high prevalence of sexual harm for university students and low rates of help-seeking or reporting of sexual harm.
A university-wide campaign was launched in Semester 1, 2024, aimed at:
- Increasing awareness of how/where to report or seek support if someone has experienced sexual harm.
- Increasing understanding of what sexual harm is/looks like.
Results
- During the 10 weeks of the campaign, there was a 60% increase in reporting of sexual harm incidents.
- 100% of surveyed students agreed that the campaign increased awareness of where to report at La Trobe if someone has experienced sexual harm.
- 93% agreed that the campaign increased awareness of where to seek support at La Trobe if someone has experienced sexual harm.
- An impressive total of 79% of respondents took action in direct response to the campaign.
My role
I supported the La Trobe University ‘Prevention and Inclusion’ team throughout the entire project life cycle, from strategy and planning, through development and implementation, and finally to monitoring and evaluation. This included:
- Campaign strategy
- Stakeholder engagement
- Creative concept development
- Copywriting
- Concept testing/research
- Channel planning
- Monitoring and evaluation
- Research design including survey tools and focus group discussion guides
- Production of the final campaign report
Campaign creative
Client testimonial
– Cuong La, Manager Respectful Communities, La Trobe University
Huge thanks to Mel for her outstanding work on the Safe and Respected at La Trobe campaign!
Your professionalism, creativity, and dedication have truly shone through. We’re so fortunate to have had your expertise guiding this campaign, and I’m excited to see the positive impact it will have across our university and beyond. Thank you for making such a difference, Mel!
Let’s chat!
Drop me a line and let’s talk about your project and how I can help